2015 Promotions Summit

St. Louis | June 6-7, 2016

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What is the Summit

The Second Street Summit is a two-day gathering of media professionals to explore how promotions, email, and data move their digital strategies forward.

2016 Second Street Summit is Sold Out!

What You'll Learn

You'll leave inspired to leverage promotions and data to generate significant digital revenue.
Who You'll See

Surround yourself with the best minds in local media from large and small markets in North America.
What to Expect

Two days of brainstorming, planning, and strategizing with your peers and experts in promotions.
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Why Attend

"The Summit showed us the value of promotions. Our small market immediately created a team, a plan, and a nearly $100K Q1 revenue goal that we are poised to beat."

Testimonial for Summit- Andrea McFarland, Zimmer Radio & Marketing Group
“The Summit completely opened my eyes to the value of promotions - it’s changed the trajectory of our stations. We’ve doubled our digital revenue goal each year because of the Summit!”

Testimonial for Summit- Beth Mann, WKDZ-FM

Interested in coming to the 2016 Summit? Download this Justify Your Trip letter, customize it, and convince your boss!

Justify Your Trip

Agenda & Speakers

The summer games will be in full swing in Rio later this year. To celebrate, this year's Summit theme is Summer Games! The program will be centered around training and preparing your team to engage your audience, generate revenue, and hopefully, win a gold medal.

See the Agenda

2016 Speakers

2016 Attendees

  • Entercom Communications
  • GateHouse Media
  • The McClatchy Company
  • Saga Communications
  • Scripps Communication
  • Tribune Broadcasting
  • Zimmer Radio Group
  • -->
  • Civitas Media
  • Cox Media
  • Federated Media
  • Gray TV
  • Sinclair Broadcasting

Revisit the 2015 Summit

The 2015 Summit focused on the shift in advertisers’ marketing spend toward promotions. We've created a promotions road map that’s easy for any media company to follow, and this report from the Summit is designed to provide you with both inspiration and actionable steps to take right now. So how can you optimize your promotions strategy to achieve maximum results for your program?
Find out in the 2015 Summit Report!

Revisit the 2015 Summit



The Summit will be hosted at the Hilton at the Ballpark.

Hilton at the Ballpark
1 South Broadway
St Louis, MO 63101

Get Directions


Attendees can enjoy a group rate & a great view near Busch Statium

Hilton at the Ballpark
1 South Broadway
St Louis, MO 63102

Get Directions

Our Office

The Monday night reception will be held at the Second Street office.

Second Street Office
1017 Olive Street
Mezzanine Level
St Louis, MO 63101

Get Directions


If you are driving to the Summit, please email Lauren Ruser from the Second Street team. Based on the number of attendees driving in, we'll make the appropriate arrangements.

Explore St. Louis

If you have time to get out and see our city, here’s a few places we’d highly recommend.

The City Museum

Housed in the 600,000 square-foot former International Shoe Company, the museum is an eclectic mixture of children’s playground, funhouse, surrealistic pavilion, and architectural marvel made out of unique, found objects. The brainchild of internationally acclaimed artist Bob Cassilly, a classically trained sculptor and serial entrepreneur, the museum opened for visitors in 1997 to the riotous approval of young and old alike.


Gateway Arch

This 630-foot-high monument is clad in stainless steel and is the world's tallest arch. Built as a monument to the westward expansion of the United States, it is the centerpiece of the Jefferson National Expansion Memorial and has become an internationally famous symbol of St. Louis.


Forest Park

Known as the "heart of St. Louis", Forest Park features a variety of attractions, including the St. Louis Zoo, the Saint Louis Art Museum, the Missouri History Museum, and the St. Louis Science Center.


Botanical Gardens

The Missouri Botanical Garden in St. Louis was founded in 1859 by Henry Shaw. Today, 154 years after opening, the Garden is a National Historic Landmark and a center for science, conservation, education and horticultural display — widely considered one of the top three botanical gardens in the world.



An oasis in the heart of downtown St. Louis: a vibrant and serene blending of lush plantings and internationally renowned sculpture with delights of water, stone, architecture and design.


You have questions? We have answers.

Where should I park?

More details coming soon.

What should I wear?

Business casual attire is recommended at all Second Street Summit events. Wear comfortable shoes - the walk from the Hilton Ball Park to Second Street’s office is 6 blocks.

What is included with my registration?

With your Summit registration, you get access to every session, attendance at the Monday night cocktail reception at Second Street’s office, plus breakfast and lunch on Monday and Tuesday.

What if I have to cancel?

We’ll be sad we won’t get to see you, but if you can’t make it, please email Lauren Ruser at lauren.ruser@secondstreet.com by May 15, 2016. You are responsible for canceling your hotel room.

What hotel should I stay at?

Second Street has reserved a block of rooms at the Hilton at the Ballpark. Book Your Room Now.

How do I get to the hotel?

Downtown St. Louis is just 10 miles east of the St. Louis Lambert International Airport. You can take a cab or the Metro Link. If you take the Metro Link, get off at the Stadium stop.

What kind of weather should I expect?

St. Louis’ weather is quite unpredictable, but June is likely to be warm. Be sure to bring a sweater for the conference room and an umbrella for your walk to and from the hotel.