Are You Ready for the 2020 Promotions Explosion? (45 mins)

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About this session

The world has suddenly changed for local advertisers. That presents big opportunities for media companies that can pivot and serve the new “job to be done.” Gordon Borrell will share invaluable research and data regarding the state of local businesses today and how businesses have been planning to spend marketing dollars as states reopen. He’ll show how, historically, economic downturns have sparked massive growth in programs that can deliver measurable outcomes. His view: promotions will explode by midsummer and remain strong through the holidays -- and perhaps for the foreseeable future.