Industry Deep Dive Panel: Newspaper (45 mins)

A session by Stephanie Fairbanks, Eric Johnston, Bridget Sibthorp-Moecker and Matt Coen
Gannett, Adams Publishing Group, Lee Enterprises and Second Street

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About this session

You want to lock your advertiser in for an annual investment, and your advertiser wants to see value all year long. So how do you make everyone happy - you bundle! From your core media, to email, to promotion, to engagement, to lead-generation, we’ll show you how to understand your advertiser’s needs and build the right campaign to drive all their goals throughout the year!