The GateHouse/Gannett Promotions Story: Accelerating the Road to $100MM (45 mins)

A session by Rebecca Capparelli and Matt Coen
Gannett and Second Street

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About this session

Over the past 4 years, Rebecca has grown the Promotions Division from under $1MM to $28MM in 2019. This year, between the merger with Gannet, a commitment to bigger dollar programs and a focus on delivering measurable results for advertisers in the downturn - the team is putting up bigger numbers than ever. Second Street's Matt Coen chats with Rebecca Capparelli, Vice President of Promotions, to get an update on their progress and hear how they are dealing with COVID and accelerating their strategy to meet the needs of their advertisers.